During last year's Federal Election campaign, I ran the Counterspin blog (http://www.smh.com.au/blogs/counterspin.html ) on the Sydney Morning Herald (SMH) and Melbourne Age websites. It was an instructive experience. The ABC was the only other mainstream news organisation to embrace the new technology. I quickly learnt that many readers were disillusioned and suspicious of the news they were being fed by the major media companies and wanted the media bosses to know it. They still wanted to marvel at the Murdoch minions working for a glorious Howard victory (mission accomplished) and the Fairfax troops offering a soft-left agenda and occasional critical editorial. The final Leaders of the campaign gave the clearest indication yet of the true intentions, and indeed delusions, of our media players.

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